We haven’t raised our prices since 2014

Posted by John Prendergast

1 min Read

We haven’t raised our prices since 2014.

And our competitors think we’re crazy…

But there’s a method to our ‘madness’.

Predictable pricing = happier customers.

And even though we’ve added mountains of functionality over the last decade…

(70+ updates this year alone)

We believe the only reason your cost should go up is if you’re getting more value.

In our case, you only pay more if you’re adding more clients.

If you grow → we grow.

We’re proud that there are still customers paying the same rate as 10 years ago.

As a result, customers tell us they trust us more than any other partner they work with.

And when our competitors keep jacking the prices up every year.

It makes me even more sure that we’re doing the right thing.

How do your partners manage your pricing over time?

PS “Price is what you pay. Value is what you get.”
– Warren Buffett

Hello again from Future Proof

John is the co-founder and CEO of Blueleaf and is an active startup advisor. He is also an experienced entrepreneur and senior executive. As part of 6 founding teams, he has led the product management, marketing, and finance functions. His background in banking and wealth management has shaped the vision for Blueleaf.

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