In his Advisor Perspectives article titled “Can Technology Make You Happy?” Blueleaf CEO John Prendergast asks a provocative question:

Do advisors need to accept that technology will forever be a drag or can the right approach to technology lead to personal happiness and a more productive practice?

Advisors who offer an elegant digital client experience have a competitive edge, says Prendergast. He’s seen engagement rates shoot up to 90% with intelligent design that combines web, mobile, and messaging-based interaction.

See the full article in Advisor Perspectives.