It’s a seductive lie

Posted by John Prendergast

1 min Read

It’s a seductive lie.

Companies claiming to excel at everything.

You’ve seen it before. Providers offering a tantalizing bundle:
– Portfolio management (reporting, billing, rebalancing)
– Client experience
– CRM functionality
– Even financial planning

All wrapped up in one neat package, promising the best of everything.

But what’s the reality?

You endure lengthy implementations, only to find yourself trapped. Reluctant to “go through that again,” you settle for mediocrity across the board.

Financial advisors can’t afford this compromise. The consequences are real:
– Client experiences that fail to engage
– CRM features that barely scratch the surface
– Planning tools too rigid for your unique needs

At Blueleaf, we reject this “deworsification” approach.

We recognize that each facet of your practice demands excellence.

That’s why we partner with the industry’s best CRM and Planning software providers.

Our approach ensures you get top-tier solutions that work seamlessly together, without compromise.

Don’t fall into the “jack-of-all-trades” trap.

Choose partners who focus on their core competencies.

Let’s connect and build a technology stack that truly elevates your practice and serves your clients.

PS “The man who chases two rabbits, catches neither.”
— Confucius

John is the co-founder and CEO of Blueleaf and is an active startup advisor. He is also an experienced entrepreneur and senior executive. As part of 6 founding teams, he has led the product management, marketing, and finance functions. His background in banking and wealth management has shaped the vision for Blueleaf.

We haven’t raised our prices since 2014